"After I posted the sales letter that you wrote for me on my website, 3 times as many people who visited my website ended up buying my product. This means I'm making 3 times as much money now, thanks to your sales letter!"

Melanie Mendelson
Practical Weight Loss
Chicago, IL

"More responses than
we could handle!"

The heart of any marketing effort is copy that persuades people to act -- to visit your store … send a reply card … pick up the phone and call … make a purchase.

Your ads, sales letters, websites, and other materials should be out there in the world working hard for you. You can't afford "slacker" marketing materials any more than you can afford a lazy, unproductive sales force.

I write marketing copy. It's not cute or clever, it doesn't impress my friends, and it doesn't win awards for creativity. It exists to make a sale, generate a lead, or stimulate someone to contact you.

I've been involved with marketing since 1987. In writing copy, I apply advertising and marketing principles that have been proven again and again to get results.

For example...

* A sales letter for FranklinCovey's "Seven Habits of Highly Effective People" workshop increased response by 15% over their previous letter. That translated into many thousands of dollars of workshop fees.

* A website sales letter for a weight-loss book produced three times as many sales as the copy used previously.

* A mailing piece for a high-tech company created a deluge of responses and saved them a ton of money. Here's what the client had to say:

"The lead-generating package Brad wrote for us brought in more responses than we could handle. After the first mailing, the sales department even stopped going to trade shows to get their leads. I'd have to say that Brad is among the best copywriters I've ever worked with."
—Bill Reynolds
VP of Marketing, KeyLabs, Inc.

Make your marketing materials worth every penny you spend on them

When I write an ad, sales letter, website, or direct-response package for you, you'll get copy that hooks the reader's interest, connects with their desire, and emphasizes the benefits they'll get from your product or service.

The goal is ultimately to make sales. Otherwise, why spend money on marketing?

Like any savvy business person, you want sales efforts that produce measurable results. You have no patience for ads and letters that don't earn their keep -- any more than you'd tolerate a sales person who wasn't making sales.

If you agree with that philosophy, let's discuss what I can do for you. Possibilities include:

Sales Letters
Ads
Direct Mail Packages
Lead Generation
Special Reports
Websites