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If
you're a "do-it-yourself" small business owner, you may
play the roles of Marketing Director and Copywriter. Below are some
articles I've written to help you with these tasks.
Marketing
How
To Keep From Losing Your Shirt When Advertising Your Business
Too much money is wasted on ineffective advertising. Make
sure you get the maximum results out of all your marketing efforts.
Copywriting
The
7 Secrets of Successful Copywriters - How To Write Marketing
Materials That Get Results
Before you sit down to write any kind of marketing material,
it's a good idea to keep in mind some of the time-tested secrets
used by all successful copywriters -- and to understand what your
marketing piece should not try to be.
How
To Write Ads That Get Read - 11 Ways To Hold Your Reader's Attention
The challenge for any marketing piece is to hold a prospect's
interest long enough to get your message across. Here are some guidelines
for making the copy interesting and keeping the reader engaged.
Top
7 Reasons Why Most Advertising Fails
Too many ads don't produce the results they should. Here
are seven reasons why most ads fail to do their job.
How
To Handle Objections In Your Ad Copy
Prospects will always have some objections to buying what
you're selling. When writing sales copy, it's vital that you anticipate
and address their objections, or you'll likely lose their trust
and lose the sale.
Put
Some Gusto In Your Guarantee
The stronger your guarantee, the more sales you'll make. Here's
how to strengthen your guarantee and help get the prospect excited
about your product or service.
Business-Building
How
to Get More Customers Without Spending a Fortune on Advertising
— 9 Secrets to Help You Attract Customers Like a Magnet and
Keep Them Coming Back Again and Again
This
27-page report, written for small business owners, shows you how
to cut through the clutter in the marketplace, get your message
to the right prospects, and have a constant stream of business coming
in the door.
Download
Report
The
report is in PDF format, which requires the Adobe Acrobat Reader.
If you do not already have the free Acrobat Reader installed, you
can get it here.
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