"My goal is to help your business make more sales." — Brad Mager

I focus on direct response marketing -- ads and sales letters that get customers to pick up the phone and call, come into your place of business, or send in an order. That way you know how effective your marketing efforts are, and how much they add to the bottom line.

I leave all the clever "image" advertising to agencies that will charge you big bucks for ad campaigns that aren't measurable, don't directly make sales, and leave you wondering if the effort was worthwhile.

Small businesses can't afford that, and big businesses should know better. Yet too many companies waste money on marketing because they don't apply direct response techniques and can't measure their results. Some even go out of business because they forget that the purpose of advertising is to lead directly to a sale.

I'd like to help remedy this situation.

I've been involved with marketing and copywriting in one form or another since 1987 -- working with a variety of businesses, big and small. In that time, I've seen what works and what doesn't, and have based my copywriting on principles of marketing that have been proven to work for any kind of business.

What can I do for you?

First, I don't want you to spend money on marketing unless it's going to help bring in revenue.

I can review your existing ads, sales letters, web site and other materials and show how you can make them more powerful.

If you need marketing pieces written from scratch, we'll go over your needs together, then I'll suggest the best course of action to take. You can learn more here: Copywriting Services.

And be sure to read some of the articles and special reports on this site. I hope you find them a helpful resource.

Sincerely,
Brad Mager

See a list of my clients